Mass customization 2.0
"Mass customization is the new frontier in business competition for all industries"
Tuesday, September 13, 2011
Configuration software
A crm software keeps track of Accounts, Contacts, Opportunities and Leads.With reporting in the crm software it's possible to get a consolidated view of current sales activities.
Some crm software include configuration software for the sales build-to-order products. Configure one is a configuration software vendor with 90000 searches per month. Software for ecommerce sometimes include configuration software. Big machines is the second most searched configuration software with 60000 searches per months.
Tuesday, October 19, 2010
Knit on demand
Friday, October 8, 2010
The Usefulness of Modularization, Mass Customization, Postpnement and Customer Order Decoupling Poing Acrss the Product Life Cycle
Tuesday, September 28, 2010
Joseph Pine at TED on what consumers want
Monday, September 27, 2010
Saturday, September 25, 2010
Are You Ready for Mass Customization?
An interesting article by Carmen Mager (CEO of chocri) askes these questions to determine if you are ready for Mass Customization:
Have you defined your solution space?
Will you have your own production facility or outsource?
Do you know the appropriate price level for your product?
Have you explored alternative ways to market your product?
Do you have a plan for scaling your business?
Read more at BNET
Friday, September 24, 2010
Mass customization definition
Joseph Pine (1993) defines mass customization as ”developing, producing, marketing and delivering affordable goods, and services with enough variety and customization that nearly everyone finds exactly what they want.”
Basically what you need when you need it. Mass customization aims to produce goods that suits customer needs with near mass production efficiency.